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Personal Vision
Personal Vision
Chie Mihara was born in the southern Brazilian city of Porto Alegre to Japanese parents. At eighteen, with a suitcase in hand, she left for Japan to study fashion design in Fukuoka, which led her to work with designer Junko Koshino in Tokyo.
After studying accessory design at FIT in New York City and working there in the footwear industry, Chie headed to Spain in search of Made in Spain craftmanship. The blend of cultures, languages, and experiences shaped her way of seeing the world—and creating within it.
Since then, Chie has never followed fashion or trends. She does what she believes in, what she sees, and what inspires her.
Her work is deeply personal: a direct expression of who she is, how she thinks, and what she wants to share with others.
CH IE
"There is nothing more powerful than being yourself, accepting who you are, and living authentically"
Chie designs from a place of freedom. Every shoe, every garment, is a reflection of her unique vision. That’s why Chie creates for unique people, too. And if they’re not — yet — she invites them to play and discover what makes them unique. Because there is nothing more powerful than being yourself, accepting who you are, and living authentically. That, for Chie, is the key to happiness.
Beyond fashion, her creativity knows no limits. It expresses itself in shoes, bags, clothing… but also in photography, sculpture, interior design, and anything that blends art, design, and emotion.
A free mind, a personal aesthetic, and a life devoted to creation
Team
The Chie Mihara team is made up of over 30 people. And although this photo only shows our sales team, there’s so much more behind the scenes. Shoemaking technicians, quality controllers, graphic designers, administrative staff, sales managers, accountants… A strong team where each person brings talent, dedication, and expertise. They are the ones who keep the whole machine running—with professionalism and love.
Family
The Chie Mihara brand was born in 2002 thanks to the creative vision and management of Chie and Francisco. More than 20 years later, this family-run business now counts with the support and enthusiasm of their three children — Harumi, Agatha, and Kenji. Their dedication is a breath of fresh air: bringing new energy, a fresh viewpoint on the future, and excitement to keep creating together, as a family and as a team.